Starting Your Creative Business

Written By Heiko Ryll

COURSE DESCRIPTION

This course will strip away much of the overwhelm you may feel as a new creative entrepreneur. It will take you on a journey from coming up with profitable business ideas, discovering where your talents lie, to testing and packaging what you are going to sell, and to show you how to make a living.

Designed for anyone who is running a service business or is a solopreneur - creatives, coaches, consultants, designers, photographers.

This course will ease the transition from concept to business and take you on a journey from inspiration to income.

LEARNING OUTCOMES

Upon successful completion of this course, the student will be able to:

  • Define their professional practice

  • How to differentiate themselves from the competition

  • Define their Niche

  • Define their ideal customer

  • Construct effective proposals

  • Determine their pricing model

  • Use proven tactics in negotiations

  • Create their business plan

  • Develop their contract and invoicing process

  • Determine their Cost of Doing Business

COURSE MODULES

Module 1 - Foundation

Just like building a home, it all starts with a strong foundation. With a solid foundation in place, you then have the freedom to be creative with the direction and messaging of your business.

  • Pricing

  • CODB (Cost of Doing Business)

  • The Creative Fee

  • Positioning

Module 2 - Structure

After laying a solid foundation we need to determine our customers, how much they will pay for our service(s) and then develop our pricing strategies and how we present ourselves to them in our portfolios.

  • Pricing Strategies

  • Personas

  • Portfolios

Module 3 - Administration

With a solid structure in place our focus shifts to the day-to-day administrative practices that will help strengthen our relationships with our customers, provide protection for both us and our customers and make sure we get paid.

  • Imposter Syndrome

  • Negotiation Basics

  • Proposals and Contracts

  • Revisions

  • Copyright and Licensing

  • Invoicing

Module 4 - Packaging

Now we get to get into full "Creative" mode and work on our messaging, branding identities, how we can get our business in front of new clients and most importantly put it together into a plan to keep us on track or to let us know when to change direction.

  • Putting the Plan Together

  • Branding

  • Marketing

Heiko Ryll
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